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Kambi Calls Totally AI-Traded World Cup a Success, Weighs Prediction Market Entry

July 22, 2026
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Key Takeaways

Synthetic intelligence (AI) priced, managed and settled all 104 World Cup matches finish to finish.Turnkey companions took over $1.14B in stakes at an 18% buying and selling margin.Kambi weighs a prediction-market entry however 70+ licenses bar a US launch.

Kambi Runs $1.14B World Cup, Now Weighs Prediction Markets

Kambi declared its first fully AI-traded FIFA World Cup a hit on Wednesday, reporting that its automated system priced, managed, and settled markets throughout all 104 matches with out guide intervention. The outcome accomplished a dedication the corporate made in April, when AI was dealing with 60% of bets throughout its community.

“AI-traded” doesn’t imply an algorithm positioned wagers: Kambi’s system carried out the features ordinarily dealt with partly by sportsbook buying and selling groups, together with compiling and adjusting odds, managing danger and liabilities, controlling market availability and settling bets after outcomes have been confirmed.

Kambi’s Turnkey Sportsbook companions processed greater than $1.14 billion (€1 billion) in match stakes and over 100 million bets, recording an 18% operator buying and selling margin. Thousands and thousands extra bets flowed by Odds Feed+, though Kambi doesn’t obtain full wager and settlement information from operators utilizing that product.

The written report stated Kambi processed a couple of million distinctive bets throughout the Spain–Argentina ultimate, whereas CEO Werner Becher described them throughout the earnings name as distinctive mixtures. Becher referred to as that scale “unimaginable to ship by guide buying and selling” and stated Kambi didn’t want to extend its variety of human merchants for the expanded match. Prediction markets individually recorded almost $2 billion in final-specific buying and selling.

Stay Wager Builder merchandise accounted for 22% of dwell bets, up from 3% throughout the 2022 match, whereas Wager Builders represented 35% of all pre-match and dwell bets. Becher stated the platform recorded no downtime, and common turnover per match rose roughly 20% from 2022.

Kambi reported Q2 income of $52.3 million (€45.9 million), up 13.5% 12 months over 12 months, whereas adjusted EBITA greater than doubled to $8.7 million (€7.6 million). It raised its estimated full-year adjusted EBITA vary from $22.8 million–$28.5 million (€20 million–€25 million) to $26.2 million–$30.8 million (€23 million–€27 million) following the finished match. The $1.14 billion and 18% World Cup figures cowl video games performed throughout June and July, somewhat than Q2 alone.

Pressed on estimates that prediction markets took near 30% of US sports-betting quantity throughout the match, Becher tied that share to states with out authorized sportsbooks. “30% of the US inhabitants resides in Texas and California, the place sports activities betting shouldn’t be regulated but,” he stated. “I feel you’ve gotten your reply the place they made their 30%.”

Requested in regards to the format’s future, Becher stated Kambi was awaiting clearer courtroom choices earlier than appearing. He stated the corporate was already “evaluating choices, partnerships, creating it in-house,” however had not chosen a route or introduced a product.

Becher stated Kambi’s licenses in additional than 70 jurisdictions forestall it from getting into whereas the authorized standing of sports activities occasion contracts stays contested. The corporate would be capable to serve companions if prediction markets obtain clear authorized and licensing recognition within the US, he added. That place goes additional than his April assertion that prediction platforms had produced “no materials affect” on Kambi’s enterprise in regulated states.

The exploration comes after the World Cup drove prediction-market quantity to a $44.8 billion month-to-month report in June and sportsbook operators launched proprietary exchanges of their very own, with Draftkings debuting DKeX in June. Kambi might enter as a know-how and buying and selling provider somewhat than constructing a consumer-facing alternate underneath its personal model.



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