Because the begin of 2024, ECC’s high precedence has been delivering one of the best expertise for ZEC customers. Meaning constructing an intuitive interface for Zcash and letting the UX necessities inform protocol growth, all the time in service of actual customers.
Due to our small crew’s laborious work, we’ve made main progress in driving Zcash adoption, most notably by means of the launch of the Zashi cellular pockets.
Zashi is rising quickly, and the momentum round shielded ZEC has by no means been greater. To maintain constructing on this development, we’re making a number of vital organizational modifications to take away inner friction and place ECC for continued success in 2026 and past.
Engineering
First, we’ve introduced our core protocol and cellular engineering groups collectively below @andrea_kob’s management. The cellular engineering crew behind Zashi has shipped extremely properly below her course, and we’re excited to carry that very same focus and velocity to all of our engineering efforts. Her distinctive organizational abilities, structured method, and confirmed expertise working with each groups to ship outcomes each time, make Andrea the best particular person to steer this transition.
This key transfer permits for tighter planning, sooner iteration, and extra constant execution throughout the board. Primarily, it reinforces the pure suggestions loop between Zashi and the protocol, the place person insights can immediately inform protocol priorities.
Key goals embody:
Aligning Zashi’s person expertise with protocol growth, so person insights form each layer of our work.
Unifying planning and processes throughout groups for larger readability and effectivity.
Coordinating round shared objectives to maximise influence.
Advertising and marketing
Subsequent, we’ve consolidated all advertising and marketing and communications below Peacemonger’s management. As Zashi turns into the first gateway to Zcash for brand new and returning customers, we want a unified voice and a targeted technique to achieve, educate, and help the rising viewers.
Peacemonger has been balancing a variety of duties throughout product and advertising and marketing at ECC. She has been instrumental in serving to Zcash discover product-market match, grounding our technique in deep person analysis, and shaping and refining Zashi’s UX. She’s been the drumbeat of the individuals we’re constructing for and has introduced the science to life. Now, she is going to lead the following section of ECC’s work with that very same imaginative and prescient and execution to drive Zcash and Zashi adoption at scale.
Key goals embody:
Constructing out a lean world-class advertising and marketing crew
Strengthening Zashi, Zcash, and ECC model identities
Driving messaging and campaigns that develop utilization and consciousness of shielded ZEC
Product
Since Josh Swihart took the helm at ECC two years in the past, Zashi has advanced from a barebones prototype into probably the most trusted and strong interface for Zcash, reigniting the adoption of shielded ZEC and directing protocol growth. This transformation displays a product imaginative and prescient rooted in real-world use circumstances, intuitive UX, and an unwavering dedication to privateness. As ECC continues to scale, his imaginative and prescient and targeted management will stay central to our product technique.
With modifications throughout Engineering and Advertising and marketing, the Product perform can be coming into a transition to help continued development. For now, Josh, who has been hands-on with product growth from the beginning, will proceed to information Zashi in shut coordination with cross-functional groups.
Key goals embody:
Delivering a world-class person expertise for ZEC that drives development
Delivery an unstoppable cross-platform UX with wealthy capabilities for storing and utilizing shielded ZEC
Deepening alignment between product, engineering, advertising and marketing, and person perception
Finance, Partnerships, & Help
We’re additionally increasing Tony Margarit’s function to steer ECC’s operational development. Since becoming a member of us, Tony has been instrumental in constructing out our monetary infrastructure, overseeing treasury administration, accounting, and the monetary modeling & forecasting that information our technique. He’s labored intently with exterior counsel to assist us navigate complicated regulatory and authorized issues, whereas additionally overseeing core HR features which have strengthened our inner basis.
Now, Tony will apply that very same operational excellence to ECC’s outward-facing work. As Zashi adoption grows, we should scale our help infrastructure and construct the proper partnerships to serve a rising person base. Tony’s expertise and management will guarantee we do each with care, readability, and a give attention to long-term success.
Key goals embody:
Aligning partnerships with our adoption objectives
Constructing the operational infrastructure wanted to help a rising Zashi person base
Eliminating cross-functional bottlenecks to speed up our execution
Protocol Analysis & Safety
Lastly, we’re formalizing a devoted give attention to long-term protocol analysis and safety below the management of Daira‑Emma Hopwood. Because the principal creator of the Zcash Protocol Specification, which is extensively thought to be probably the most rigorous and complete specs in crypto, Daira‑Emma has formed the very basis of Zcash with extraordinary precision, foresight, and cryptographic brilliance. The spec’s readability, completeness, and depth replicate a degree of mastery few within the trade can match.
With a uncommon capability to intuit and purpose by means of cryptographic methods at each layer, Daira‑Emma stays unmatched in grasp of the protocol and the maths that powers it. This subsequent chapter will leverage that experience to make sure Zcash continues to steer not solely in privateness, however in safe, adaptable, and user-aligned protocol design. This focus ensures continuity within the areas the place Zcash wants it most: analysis, specification, and safety of crucial methods.
Key goals embody:
Deep analysis into protocol design, specs, and formalization
Cross-functional collaboration with the Zcash Basis, Venture Tachyon, Shielded Labs, and others
Guiding protocol evolution with a user-first mindset, making certain it aligns with real-world wants
Main ECC’s safety initiatives as each Zashi and Zcash scale
Why Now?
Shielded ZEC utilization is rising. Zashi is gaining traction. Assets are pouring into the ecosystem. We’re seeing actual momentum, actual customers, and actual alternative.
Zcash’s explosive development over the previous couple of months alerts one thing vital: the crypto panorama is altering, and the work we’ve achieved during the last two years has positioned ECC to steer. To satisfy this second, we should proceed to evolve. We’re seeing the proof that our technique is working. Now we’re doubling down.
Thanks for all you’ve achieved to get us right here, and for what we’re about to perform collectively.
Onward.
